In the 2023 New Zealand General Election, Carlos Cheung aimed to make history by winning Mt Roskill as a National Party candidate for the first time. The local Mt Roskill team enlisted our help to achieve this seemingly impossible feat.

We understood the importance of connecting Carlos with the working-class and multi-ethnic electorate. By revisiting his immigrant roots working in a fish & chips shop, we were able to encapsulate what makes Mt Roskill tick.

Through innovative storytelling and a highly targeted digital ad campaign - across Facebook, YouTube and search - we won the votes that mattered and achieved the impossible.