In 2020, Christopher Luxon entered politics with high aspirations and firmly in the spotlight. He would go on to become Prime Minister but needed to establish his brand as the 'Prime Minister in waiting' throughout his first term as an MP. From the 2020 campaign, through the National Party leadership transition and into the leadership, we handled all aspects of Luxon's digital and social media. We formulated the strategy, created the content, managed his social media channels, and ran the digital advertising. Our work was recognised in mainstream media and set a new standard for political digital in New Zealand.

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