Waikato Rugby set out to elevate their game-day social media, ensuring fans experienced something extraordinary whether at home or in the stands. Seizing the reins of their channels for the weekend, we crafted an immersive multi-platform narrative with diverse content - behind the scenes, in the tunnel, and on the field. Post interactions were up 152%, and non-followers reached were up 36%. We delivered fans a unique experience they can't find anywhere else.

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